Guinness, the top-selling stout beer in Ghana, has officially launched its most extensive global campaign yet as the Official Beer of the Premier League (PL), gearing up for the start of the 2024/25 season. In Accra, football enthusiasts and PL supporters came together at the Barndoor Beer Garden in Osu for a grand Matchday Event to mark the beginning of this exciting partnership.
The event in Osu was more than just a gathering; it was a celebration of the shared passion for football and the rich heritage of Guinness. The atmosphere was electric as fans eagerly awaited the start of the new Premier League season, sipping on chilled Guinness and engaging in lively discussions about their favorite teams and players. This launch was not just a local affair; it was part of a broader initiative by Guinness to deepen its connection with football fans across the globe.
Guinness’s collaboration with the Premier League comes after a remarkable year of brand success. For the seventh consecutive half-year, Guinness achieved double-digit growth, with Ghana leading Africa in market value share. This impressive performance underscores the brand’s commitment to its customers and its ability to resonate with a diverse audience. Guinness Ghana Breweries has consistently demonstrated its dedication to providing quality products and unforgettable experiences to its customers daily, everywhere.
As part of the new partnership, Guinness Ghana plans to host a series of Matchday Events throughout the football season, offering fans an unparalleled viewing experience. These events will not be limited to just watching the games; they will be immersive experiences that bring the excitement of the Premier League to life. Attendees can expect lively football discussions, delicious food, vibrant music, and, of course, an abundance of Guinness to keep their spirits high.
The Matchday Events are designed to be more than just a viewing party; they are a celebration of football culture in Ghana. Guinness, which has long been a cultural icon in the country, continues its tradition of offering unforgettable experiences to football fans nationwide. The brand’s deep-rooted connection with the sport is evident in the enthusiasm and passion displayed at these events. Guinness is there to enhance every moment, whether it’s the joy of a goal, the tension of a close match, or the camaraderie among fans.
Wilma Amoo-Osae, the Guinness Brand Manager, expressed her excitement about the collaboration, stating, “The Premier League shares our love for uniting people, and we’re excited about this partnership. Together, we aim to create even more unforgettable moments for our customers and cement our role as the ultimate companion for football lovers. With every game, we will strive to deliver thrilling experiences and spark connections among people.”
This partnership with the Premier League is not just about branding; it’s about creating lasting memories for fans. The Guinness Matchday activations will be spread across the country, visiting various spots to bring the excitement of the Premier League to fans in different regions. From live commentary and interactive games to special giveaways and meet-and-greets, these events promise to be a must-see for football fans.
One of the unique aspects of these events is the emphasis on fan engagement. Attendees are encouraged to participate in various activities, from creating videos to capture the vibrant atmosphere to sharing their love for football on social media. These events are not just about watching the game; they are about being part of a community of football lovers who share the same passion for the sport and for Guinness.
The Barndoor Beer Gardens in Osu was the perfect venue for the kickoff event. Fans were treated to expert match commentary and analysis from some of Ghana’s leading football experts, adding depth and insight to the viewing experience. The event also featured various engaging activities, allowing fans to interact with each other and share their thoughts on the upcoming season.
Guinness Ghana will continue to bring fans together as the Premier League season progresses through these Matchday Events. The brand’s commitment to enhancing the football experience is clear; fans can look forward to many more exciting events throughout the season. Whether you’re a die-hard fan or just enjoy the social aspect of watching the game, Guinness Matchday Events offer something for everyone.
In conclusion, the Guinness Matchday Event in Ghana is more than just a marketing campaign; it’s a celebration of the shared passion for football and the role that Guinness plays in bringing people together. As the official beer of the Premier League, Guinness is not only enhancing the viewing experience but also creating a sense of community among football fans. With a series of events planned throughout the season, Guinness is set to make this Premier League season one to remember for fans across Ghana.
